• Develop and refine clear, differentiated messaging for MSPs, ensuring alignment with market needs, pain points, and business objectives.
• Act as the voice of the MSP market, gathering insights from customer feedback, win/loss analysis, and competitive intelligence.
• Work closely with the product and upstream PMM teams to translate technical product capabilities into compelling, value-driven solutions tailored for MSPs.
• Identify opportunities to enhance existing MSP offerings or create new segment-specific bundles.
• Conduct market opportunity analysis to identify growth opportunities for MSP-focused solutions.
• Own MSP-focused product launches, ensuring alignment between product, marketing, and sales to drive awareness and demand.
• Develop MSP-specific ideal customer profiles (ICPs) and create clear targeting strategies.
• Partner with demand generation to design and optimize MSP acquisition and retention campaigns.
• Create MSP-focused sales enablement content, including pitch decks, solution guides, competitive battlecards, and objection-handling frameworks.
• Simplify complex product features and market trends into clear, actionable insights, ensuring both internal teams and customers easily understand the value of our MSP-focused solutions.
• Deliver training and ongoing support for the sales team to ensure alignment with key MSP messaging and positioning.
• Build and maintain tools that help articulate product value, including case studies and testimonials from MSP customers.
• Leverage your expertise as a thought leader in the MSP space, shaping market narratives and influencing industry conversations to elevate NinjaOne's brand presence and solidify its position as a market leader.
• Position NinjaOne as a thought leader in the MSP space by developing and promoting content, such as whitepapers, blog posts, and webinars.
• Collaborate with industry analysts, media, and key MSP influencers to elevate market visibility.
• Speak at MSP-focused industry events and conferences to strengthen NinjaOne’s brand presence.
• Continuously analyze market trends, competitive positioning, and MSP buying behaviors to refine messaging and strategies, while presenting your findings to key stakeholders.
• Track KPIs to measure the effectiveness of marketing efforts and optimize strategies accordingly.
• Build and scale streamlined processes to ensure efficient creation and delivery of messaging, making it second nature to adapt as market needs evolve.
• Other duties as needed.

Required Qualifications

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• 5+ years of experience in product marketing, particularly in B2B software, IT management, or MSP-focused technology.
• Over 3 years spent in the MSP space with a strong understanding of its business model, challenges, and buyer personas.
• Experience crafting compelling messaging and executing go-to-market strategies.
• Strong presentation skills and experience delivering impactful presentations to all levels.
• Experience managing cross-functional projects in dynamic environments.
• Data-driven decision-making skills supported by strong analytical background and market research experience.
• Tech-Savvy: Well-versed in using essential tools like Microsoft, Confluence, Highspot, Salesloft, Pardot, Zoom, Asana, and Salesforce.

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Preferred Qualifications

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• Bonus points if you are professionally fluent in German, French, or Japanese.

What You’ll Love

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We are a collaborative, kind, and curious community.

We honor your flexibility needs with full-time work that is hybrid remote.

We have you covered with our comprehensive benefits package, which includes medical, dental, and vision insurance.

We help you prepare for your financial future with our 401(k) plan.

We prioritize your work-life balance with our unlimited PTO.

We reward your work with opportunity for growth and advancement.

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Additional Information

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This position is NOT eligible for Visa sponsorship.

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*Due to operational policies, NinjaOne is unable to hire for this role within the city limits of Chicago. We will consider all qualified candidates who reside outside of the city proper or are willing to self-relocate.

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Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to location, market demands, experience, job-related knowledge, and skills. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage and PTO. For roles based in California or Colorado, the base salary hiring range for this position is $150,000 to $180,000 per year.

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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other status protected by applicable law. We are committed to providing an inclusive and diverse work environment.