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The Senior Campaign Insights Analyst contributes as a member of a production delivery team, provides oversight to other Analysts as a player/coach, and collaborates with internal/external stakeholders to plan, execute, and measure email marketing campaigns.
The Senior Campaign Insights Analyst must understand the end-to-end email campaign lifecycle, client objectives, testing strategies, campaign requirements, customer offers, creative messaging, audience segmentation, and historic campaign performance so they can provide insights and recommendations on strategy and provide management/guidance to other team members.
The candidate will also be responsible for gathering and reviewing segmentation requirements, coordinating campaign splits and creative versions, analyzing engagement and attribution reports, providing insights and recommendations on audience performance and testing, creating content for monthly and quarterly business reviews, handling ad-hoc requests, driving operational improvements, and contributing to strategy meetings.
The successful analyst is a forward-thinking team player who prioritizes attention to detail and on-time delivery, who can manage multiple projects, and who effectively communicates both internally and externally.
NA
Required
Nice To Have
This specific role is not available for sponsorship.
Primary Location City/State: Homebased - Conway, Arkansas
Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.
Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here.
Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com.
The Senior Campaign Insights Analyst contributes as a member of a production delivery team, provides oversight to other Analysts as a player/coach, and collaborates with internal/external stakeholders to plan, execute, and measure email marketing campaigns.
The Senior Campaign Insights Analyst must understand the end-to-end email campaign lifecycle, client objectives, testing strategies, campaign requirements, customer offers, creative messaging, audience segmentation, and historic campaign performance so they can provide insights and recommendations on strategy and provide management/guidance to other team members.
The candidate will also be responsible for gathering and reviewing segmentation requirements, coordinating campaign splits and creative versions, analyzing engagement and attribution reports, providing insights and recommendations on audience performance and testing, creating content for monthly and quarterly business reviews, handling ad-hoc requests, driving operational improvements, and contributing to strategy meetings.
The successful analyst is a forward-thinking team player who prioritizes attention to detail and on-time delivery, who can manage multiple projects, and who effectively communicates both internally and externally.
NA