• Go-to-Market Leadership: Develop and execute go-to-market strategies for all cybersecurity product launches, ensuring effective product positioning and messaging across key channels.
• Product Positioning & Messaging: Own the product marketing strategy, creating compelling narratives and value propositions tailored to specific buyer personas, verticals, and use cases.
• Market Research & Competitive Analysis: Conduct ongoing market research to identify industry trends, customer pain points, and competitive threats. Translate insights into actionable marketing strategies to differentiate our offerings.
• Sales Enablement: Develop and deliver impactful sales enablement tools, including product collateral, sales decks, case studies, and ROI calculators, ensuring the sales team is equipped to communicate value effectively.
• Cross-Functional Collaboration: Work closely with product management, engineering, and customer success teams to align product features with market demands, drive customer feedback into the product roadmap, and optimize the customer experience.
• Content Strategy: Oversee the development of high-quality content (e.g., whitepapers, blogs, webinars) that highlights our expertise and thought leadership in cybersecurity.
• Demand Generation Support: Collaborate with the demand generation team to create product-focused campaigns that drive qualified leads, customer acquisition, and retention.
• Customer Advocacy: Build relationships with key customers and transform them into brand advocates through case studies, testimonials, and speaking engagements.
• Performance Metrics: Track and analyze marketing performance metrics to assess campaign effectiveness, ROI, and inform future strategy.

Required Qualifications:

• Experience: 8+ years of product marketing experience, with at least 3 years in the cybersecurity or tech industry.
• Expertise: Deep understanding of the cybersecurity landscape, including industry trends, key players, and customer pain points.
• Communication: Exceptional written and verbal communication skills, with the ability to translate technical concepts into clear, customer-centric messaging.
• Leadership: Proven experience leading product marketing teams and influencing cross-functional stakeholders.
• Analytical: Strong analytical skills, with the ability to derive insights from market research and performance data to inform strategy.
• Creativity: Innovative thinker capable of driving compelling marketing campaigns and product positioning that resonate with target audiences.
• Tools: Proficiency in product marketing tools and platforms (e.g., Salesforce, HubSpot, Marketo, etc.).

Preferred Qualifications:

• Education: Bachelor’s Degree in Marketing, Business, or a related field. MBA preferred.

Benefits

We pride ourselves in recognizing our employees. Here are some examples of our benefits program:

• Pre-IPO Stock Options
• Medical, Dental & Vision care
• 401(k)
• Employee Assistance Program
• Employee Discount Program
• Life Insurance
• Paid time off
• Referral Program
• Rewards and Recognition Program