• Develop Integrated Marketing plans to support GTM objectives and business goals. Thinking left to right across the customer journey – discover, learn, try, buy and through to deploy, use, and renew as well as top to bottom from the highest altitude of press and analyst coverage to the most specific 1:few customer facing activities.
• Create compelling customer journeys which convince the customer of the need for F5 for each solution and scenario, clearly defining the why and how of where F5 fits in the modern app/security ecosystem resulting in won opportunities.
• Partner with solutions and product marketing to develop the content portfolio supporting our GTM and Use Case-based plans and programs with messaging, thought leadership, reasons to consider, reference architectures, and customer scenarios for F5 solutions in public and private cloud environments.
• Examine the performance of the end-to-end plan and content and drive the team to optimize for the greatest business impact, working closely with teammates and other marketing partners.
• Analyze reporting to articulate team success through KPIs, metrics, and other performance data.
• Understand and can get hands-on to investigate multi-channel customer engagement for trends and interesting moments which inform and refine new and existing plans, programs and execution.

Collaboration

• Work closely with Product Marketing, Solutions Marketing, Business Development and Alliance Partners, Field Solutions Architects and other experts within F5 in understanding the technical capabilities of the F5 portfolio of core and cloud solutions.
• Work closely across corporate and field marketing to create a connected GTM strategy, taking feedback into consideration for the best customer experience and business outcome.
• Package the go-to-market strategy into a consumable, actionable format for reference of anyone in F5.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related
• 5+ years of relevant marketing experience

Preferred Qualifications

• 2+ years of Technology marketing (B2B preferred)

Physical Demands and Work Environment

• Duties are performed in a normal office environment while sitting at a desk or computer table.
• Duties require the ability to utilize a computer, communicate over the telephone, and read printed material.
• Duties may require being on call periodically or working outside normal working hours (evenings and weekends).
• Job may be performed on-site at a customer facility or data center, or in an office environment sitting at a desk or computer table.

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

The annual base pay for this position is: $108,810.00 - $163,216.00

F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5’s differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.

You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5’s benefits can be found at the following link: F5 Benefits. F5 reserves the right to change or terminate any benefit plan without notice.

Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or @myworkday.com).

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting accommodations@f5.com.