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Director of Brand & Content Experience
Binary Defense
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Remote Eligibility
Hybrid
Domain
Cross-domain/ leadership
State
Texas
City
Houston
Job Description
Posted on:
March 19, 2025
Primary NIST Speciality
Oversee and Govern
NIST Sub-speciality
Cybersecurity Management
Seniority
Senior
Salary ($K)
-
Summary and company overview
Role Summary
Binary Defense (BD) is seeking a talented Director of Brand & Content Experience to lead and elevate our brand narrative, corporate sponsorships, customer advocacy, and content strategy—specifically within the cybersecurity industry. This role will be instrumental in shaping the brand experience across all touchpoints, ensuring consistency, engagement, and impact while positioning the company as a thought leader in Managed Detection and Response (MDR).
The ideal candidate will have deep experience in cybersecurity, understanding how to craft compelling brand messaging that resonates with security professionals, CISOs, and key industry stakeholders. This person will drive integrated brand campaigns, content strategy, and social media while aligning messaging with key business objectives and market trends in cybersecurity.
Company Overview
Binary Defense is a trusted leader in security operations, supporting companies of all sizes to proactively monitor, detect and respond to cyberattacks. The company offers a personalized Open XDR approach to Managed Detection and Response, advanced Threat Hunting, Digital Risk Protection, Phishing Response, and Incident Response services, helping customers mature their security program efficiently and effectively based on their unique risks and business needs.
With a world-class 24/7 SOC, deep domain expertise in cyber, and sophisticated technology, hundreds of companies across every industry have entrusted Binary Defense to protect their business. Binary Defense gives companies actionable insights within minutes not hours, the confidence in their program to be resilient to ever-changing threats, and the time back that matters most to their business. Binary Defense is also the Trusted Cybersecurity Partner of the Cleveland Browns and partners with PGA TOUR players. For more information, visit our website, check out our blog, or follow us on LinkedIn.
Responsibilities
- Define and execute a compelling brand narrative that resonates with customers, partners, and industry leaders.
- Develop and manage strategic corporate sponsorships to enhance brand visibility and credibility.
- Align brand messaging across all marketing communications and customer touchpoints.
- Build and lead a customer advocacy program that turns loyal customers into brand champions.
- Develop initiatives that enhance brand experience, ensuring every interaction reinforces our brand values.
- Collaborate with internal stakeholders to showcase subject matter experts (SMEs) and thought leadership.
- Lead a content marketing strategy that supports brand storytelling, demand generation, and audience engagement.
- Oversee a video strategy, ensuring compelling visual content aligns with brand objectives.
- Manage a content distribution strategy, including social media, digital platforms, and traditional media.
- Drive integrated brand campaigns that elevate awareness, engagement, and conversion.
- Develop and execute a brand event strategy, including industry events, sponsorship activations, and experiential marketing.
- Ensure seamless execution of contact strategies that nurture audience relationships across channels.
Job Requirements
Required Qualifications
- 7-10+ years of experience in brand marketing, content strategy, or related fields
- Proven success in building and executing brand campaigns and customer advocacy programs.
- Strong leadership skills, with experience managing teams and collaborating cross-functionally.
- Expertise in content marketing, media strategy, and video production.
- Ability to analyze performance metrics and optimize brand marketing initiatives.
- Excellent communication and storytelling skills.
Preferred Qualifications
NA
Additional commentary
Binary Defense offers competitive medical, dental and vision coverage for employees and dependents, a 401k match which vests every payroll, a flexible and remote friendly work environment, as well as training opportunities to expand your skill set (to name a few!). If you’re interested in joining a growing team with great perks, we encourage you to apply!
Summary and company overview
Role Summary
Binary Defense (BD) is seeking a talented Director of Brand & Content Experience to lead and elevate our brand narrative, corporate sponsorships, customer advocacy, and content strategy—specifically within the cybersecurity industry. This role will be instrumental in shaping the brand experience across all touchpoints, ensuring consistency, engagement, and impact while positioning the company as a thought leader in Managed Detection and Response (MDR).
The ideal candidate will have deep experience in cybersecurity, understanding how to craft compelling brand messaging that resonates with security professionals, CISOs, and key industry stakeholders. This person will drive integrated brand campaigns, content strategy, and social media while aligning messaging with key business objectives and market trends in cybersecurity.
Company Overview
Binary Defense is a trusted leader in security operations, supporting companies of all sizes to proactively monitor, detect and respond to cyberattacks. The company offers a personalized Open XDR approach to Managed Detection and Response, advanced Threat Hunting, Digital Risk Protection, Phishing Response, and Incident Response services, helping customers mature their security program efficiently and effectively based on their unique risks and business needs.
With a world-class 24/7 SOC, deep domain expertise in cyber, and sophisticated technology, hundreds of companies across every industry have entrusted Binary Defense to protect their business. Binary Defense gives companies actionable insights within minutes not hours, the confidence in their program to be resilient to ever-changing threats, and the time back that matters most to their business. Binary Defense is also the Trusted Cybersecurity Partner of the Cleveland Browns and partners with PGA TOUR players. For more information, visit our website, check out our blog, or follow us on LinkedIn.
About
Binary Defense
Company Size
Small (<500)
Employer type
Services
Company Rating (Glassdoor)
3.0
View Glassdoor
